About Helen

You either love or hate writing. I happen to love it along with the research and interviews which go along with it.

I enjoy learning everything there is to know about a business or an organization (including their goals, their voice and their message) and turning those insights into a compelling story that resonates with their audience.

Effective content marketing requires more than words. To ultimately be successful you also need to have the right strategy in place.

For over 20+ years, I’ve worked with hundreds of clients ranging from government agencies, educational institutions to locally-owned businesses. Following industry-standard best practices, I’ve helped them convey the value of their products and services and identify opportunities to generate more leads by creating:

• customized content for websites
• professional bios and LinkedIn profiles
• industry newsletters and brochures
• targeted writing for businesses
• tourism best practices in human resource development

When I’m not researching and writing, I am neither near a computer nor in front of a television. I seek balance outside in nature. I appreciate heritage sites and the thrill of making memories while travelling with my children. I am a proud mother of two and volunteer to find better stewardship practices to preserve waterways, ecosystems, wildlife habitat and stem pet overpopulation.

How can I help you become the go-to company for your customers? With the words you use on your website, in your LinkedIn bio and through your communication materials. Everyone has a story to tell and that’s what I enjoy uncovering. It’s why I’m a wordsmith.