Choose Your Words Wisely & Sparingly
Hardly anyone reads a website or printed document from start to finish – unless paid to do so. Scanning, skimming and clicking through are the norm. Websites and marketing materials, just like photo captions and pull outs, need great headings. Research shows we read them twice as often then regular text.
The Best Way To Turn Traffic Into Buyers . . . Words – Not Pictures
Whether writing for the web or copywriting, yes, the answer is words. Pictures are nice, but they don’t do the trick. At least, not by themselves – they need words in the copy and in the captions. Particularly, the captions.
Does your website and marketing materials have more graphics than words? Most do.
Work On … Not In … Your Business By Outsourcing Your Writing
If you can’t find the time to make changes to your website or write information pieces yourself … you know, after you`ve finished your sales calls, orders, accounts and extinguished all the fires which erupted in the day… consider outsourcing your writing to me.
I get the job done and written with SEO, keywords and your audience in mind. If you’ve developed your buyer personas, I can write to them directly. If you don’t think you can afford hire a freelance copywriter, ask yourself: Can you afford not to?
Contact me today. Email me or phone me at 604-574-1960 so we can arrange to talk about your project (big or small) … in person or over the phone.
