I write to your audience and optimize for search engines, second. For the environment and your website, go organic. Less is more online when you write naturally for your reader’s needs and with keyword richness.
With clear call to actions and content placed where it makes sense to the online reader – not the designer – you’re serving your audience.
Clearly communicating the value of your service or product to your customers is just as important on paper as it is online. Great copy captures your reader’s attention, creates desire with value and interest with stories.
Write about the solutions to the problems your audience faces, they will be more likely to scan your content.